技术完全改变了今天产品和服务的方式。

A student presents her findings in a marketing class.
bt356体育的学生可以在改变营销人员努力参与观众的各种技术中获得实践培训。

大数据给予营销人员将无限大量的信息纳入客户的习惯和行为,社交媒体和移动通信的意思是消息可以在特定时间的特定地点瞄准特定的人。但要利用这些优势,您需要能够解释所有数据以创造可操作的策略 - bt356体育的专业。在这里,您将尝试直接使用这些工具来创建和管理广告系列,并使用分析来根据受众行为调整策略。

Students who major in Marketing Innovation & Analytics graduate able to bring a results-driven, creative approach to traditional and new media campaigns, and will understand how to apply analytical methods to track and ensure success.

独特的bt356体育

The history of technology-driven innovation at Stevens gives students in the Marketing Innovation & Analytics major incredible advantages as they enter this dynamic industry. Professionals in this space must be able to use technology tools and new platforms to quickly analyze large sets of data and pivot based on the findings. The wealth of technology available to Stevens students in class prepares future analysts and content strategists to think creatively about ways to leverage these tools to take advantage of emerging market opportunities. Additionally, bt356体育 faculty are recognized experts in areas like social network analytics, virtual behavior and digital marketing strategy, ensuring courses prioritize the cutting-edge skills most sought by employers.

商业的顶级招聘人员

PROTIVITI.

jpmorgan追逐

deloitte.

PWC.

技术是顶部的地方

你长大的技术包围 - 业务学院也是如此。技术是我们所做的核心,无论是研究伪造在线评论或人群智慧,还是应用程序开发或社交网络分析的课程项目。bt356体育将为您提供新的技术的新视角,因为您在快速变化的商业世界中准备职业生涯。

消息的指标